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Instagram News Graphics for Marketing Agencies Managing Many Client Brands

Agencies use BlurbStack as a production line for client news posts: every account lives in its own project with its own brand kit, so pasting an article URL into the right project returns a finished 1080x1350 graphic that's already client-branded. The copy comes from GPT-4o, the background from Gemini, and the type is set deterministically — deliverables that don't need an AI-typo check before they reach the account manager.

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Onboard a new account in one sitting

Winning a client means one setup task: create a project, load the logo, set the brand and highlight colors, and pick a default template from the five (Black Bar News, Editorial Gradient, Viral Eyebrow, Stroke Headline, Bottom Bold). From then on, every graphic anyone produces in that project comes out in the client's identity without touching a settings screen again.

No project ceiling on Pro and Scale

Three projects (Starter, $9/mo) fits a freelancer, not an agency. Pro ($29/mo, 200 tokens, roughly 100 AI posts) and Scale ($79/mo, 600 tokens, roughly 300) both include unlimited projects, so a new logo on the client wall never forces a plan discussion.

Deliverables that clear review the first time

An account manager's least favorite email is the one pointing at gibberish text in a graphic. BlurbStack can't generate that email: headlines and captions are typeset by a deterministic rendering engine rather than painted by the image model, so the copy in the export is literally the copy that was typed.

Roster-wide output from one seat

Paste a client-relevant article URL and BlurbStack writes an original headline with highlightable words, drafts the caption, generates an editorial background with Gemini, and composites it onto the client's template. One coordinator can push timely posts across a dozen accounts in a morning.

How it fits your workflow

Setup happens once per client: new project, brand kit loaded, default template picked. Production happens daily: whoever's on content opens the client's project, pastes the day's most relevant article URL, and gets a branded 1080x1350 draft in seconds. They shape the headline to the client's voice, set the highlighted words, swap templates live if the layout doesn't suit the story, regenerate the image if needed (1 token), and export the JPG into the agency's scheduling tool. Because manual posts — client-supplied headline and photo — are free, only genuinely AI-generated work draws from the monthly token pool, which keeps roster-wide costs legible.

Questions

Can we run every client from one BlurbStack account?

Yes. One account, one project per client, each with its own brand kit; the team switches between them in the nav. Starter caps at 3 projects, but Pro and Scale — the agency tiers — include unlimited projects.

How do we handle billing and cost attribution across clients?

BlurbStack bills one subscription with one shared token pool — there's no per-client billing built in. The math makes attribution easy, though: a full AI post is a flat 2 tokens and regenerations are 1 each, so if you rebill clients you can count posts per project and cost them out precisely. Manual posts are free and don't touch the pool.

Where does this fit next to Canva in our stack?

Different layers. Canva is the general-purpose design surface for everything an agency makes; BlurbStack is a narrow pipeline for one deliverable — the branded Instagram news post — produced in seconds with typeset, never-garbled headlines. Most agencies keep both.

What's the right plan for agency volume?

Pro at $29/mo carries 200 tokens (about 100 AI posts) with unlimited projects; Scale at $79/mo carries 600 tokens (about 300 posts). Since a full AI post is 2 tokens and manual posts are free, sizing a plan is just estimating AI posts per month across the roster.

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