BlurbStack is a focused tool that turns a news-article URL into a finished 1080x1350 Instagram news graphic in seconds. For agencies, each client lives in its own project with its own brand kit, and Pro and Scale plans give unlimited projects, so every post stays on-brand without rebuilding a template.
Each BlurbStack project carries its own logo, brand and highlight color, font, and default template. When an agency switches from one client to the next, every new news graphic comes out in that client's branding automatically, so you never re-set colors or re-upload a logo per post.
Agencies run far more than three brands. Pro ($29/mo, 200 tokens, ~100 posts) and Scale ($79/mo, 600 tokens, ~300 posts) both include unlimited projects, so you can spin up a new client workspace whenever you win an account without hitting a project cap.
BlurbStack renders the headline and caption as real text through a deterministic template engine, not as AI-drawn pixels. Unlike pure AI-image tools that misspell or invent words, the type is always legible and exactly what you typed, so account managers can hand graphics to clients without proofing for AI gibberish.
Paste a client's relevant news link and BlurbStack writes an original headline with highlightable words plus a caption, generates a styled editorial background, and composites it onto a branded template. One person can produce a day's worth of timely, on-brand posts across multiple client accounts in minutes.
An agency creates one BlurbStack project per client and loads each project's brand kit once: the client's logo, colors, fonts, and a default template chosen from the seven (Black Bar News, Editorial Gradient, Viral Eyebrow, Bold Frame, Color Block, Breaking News, Stroke Headline). Day to day, a social manager opens the relevant client project, pastes a news-article URL, and gets a finished 1080x1350 graphic in that client's branding. They edit the headline, toggle highlighted words, tweak the caption, reposition or regenerate the photo, swap templates live, and export a JPG for scheduling. Manual posts using the client's own headline and photo are always free, and tokens are only spent when AI does the work, so monthly volume stays predictable across the whole client roster.
Yes. Each client gets its own project with a dedicated brand kit (logo, colors, fonts, default template), and you switch between them in the top nav. Starter includes 3 projects; Pro and Scale include unlimited projects, which is what most agencies need.
Canva is a far broader design suite with more layouts, stock, and team features. BlurbStack is deliberately narrow: paste a news URL and get a finished, on-brand Instagram news graphic in seconds, with headlines rendered as real, legible text instead of AI-drawn pixels. Use Canva for general design; use BlurbStack for fast, news-specific posts at client scale.
A full AI post costs 2 tokens; regenerating the headline, caption, or image is 1 token each, and manual posts are free. Pro is $29/mo (200 tokens, ~100 posts, unlimited projects) and Scale is $79/mo (600 tokens, ~300 posts, unlimited projects) for higher-volume agencies.